Visions
of
Joana

ENNO developed and launched for the Paris-based communications agency MaCom the tracking tool Visions of Joana; forging their visual identity, brand strategy, graphic assets and an agile development workflow. The dashboard we created – with its intuitive navigation and colourful design – is now at the heart of Visions of Joana.

Description

A hybrid approach combining emotional marketing, statistics and expertise

Visions of Joana is an analytic tool created for MaComAgency. VOJ is focusing on influencers and new social media, tracking the success of campaigns and understanding their audiences. ENNO was part of the adventure from the start and covered all creative services from ideation to branding.

Client

MaComAgency

Services

Wireframing, UI/UX Design, Art direction, Project Management, Branding

Date

2018 - 2020

Project link


Services

ENNO’s many hats: agile project manager, art director and product designer

The experts behind ENNO showed that a design-centered approach makes development a lot easier: designers tend to think user-first and the results do that, as well as include agency needs to create a product taylormade for MaComAgency. Beside the project lead and management, ENNO came up with colorful branding, an intuitive dashboard and created the persona Joana, the influencer of tomorrow.

Colors

#0099b8

#3eafc8

#faaf41

#ffca07

#cccccc

Font

OpenSans

A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z

a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0

Aa

Light

Aa

Regular

Aa

Bold

Le petit prince s'en fut revoir les roses: "Vous n'êtes pas du tout semblables à ma rose, vous n'êtes rien encore, leur dit-il. Personne ne vous a apprivoisées et vous n'avez apprivoisé personne. Vous êtes comme était mon renard. Ce n'était qu'un renard semblable à cent mille autres. Mais j'en ai fait mon ami, et il est maintenant unique au monde."

“They managed to bring my vision to reality and develop a tool that was operational from day one. We’ve been using the tool for over a year now and it’s a real pleasure to use this friendly and intuitive dashboard”

Marie Argence

Director of MaComAgency

Opportunities

An inspiring journey within influencer marketing and analytics

This project gave us the opportunity to sharpen our knowledge of the influencer world and dive into predictive analytics. At first, we concentrated on basic data analytics using tracking links and user agent technology but we’re now bringing it to the next level. We are now partnering with artificial neural network specialists and thus getting acquainted with AI and adding it as another string to our bow.

Want to work together?

Currently
based
in
Berlin
-
Kreuzberg,
we
operate
internationally.

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