A hybrid approach combining emotional marketing, statistics and expertise
Visions of Joana is an analytic tool created for MaComAgency. VOJ is focusing on influencers and new social media, tracking the success of campaigns and understanding their audiences. ENNO was part of the adventure from the start and covered all creative services from ideation to branding.
Wireframing, UI/UX Design, Art direction, Project Management, Branding
2018 - 2020
ENNO’s many hats: agile project manager, art director and product designer
The experts behind ENNO showed that a design-centered approach makes development a lot easier: designers tend to think user-first and the results do that, as well as include agency needs to create a product taylormade for MaComAgency. Beside the project lead and management, ENNO came up with colorful branding, an intuitive dashboard and created the persona Joana, the influencer of tomorrow.
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Le petit prince s'en fut revoir les roses: "Vous n'êtes pas du tout semblables à ma rose, vous n'êtes rien encore, leur dit-il. Personne ne vous a apprivoisées et vous n'avez apprivoisé personne. Vous êtes comme était mon renard. Ce n'était qu'un renard semblable à cent mille autres. Mais j'en ai fait mon ami, et il est maintenant unique au monde."
“They managed to bring my vision to reality and develop a tool that was operational from day one. We’ve been using the tool for over a year now and it’s a real pleasure to use this friendly and intuitive dashboard”
Director of MaComAgency
An inspiring journey within influencer marketing and analytics
This project gave us the opportunity to sharpen our knowledge of the influencer world and dive into predictive analytics. At first, we concentrated on basic data analytics using tracking links and user agent technology but we’re now bringing it to the next level. We are now partnering with artificial neural network specialists and thus getting acquainted with AI and adding it as another string to our bow.