Reasons why

4 reasons why good UX & UI design is inevitable for your company

Oct 6, 2020

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If you’re not convinced yet that it’s worth investing in professional designers, we now present the reasons why it’s time to level up your UX game. Good design is more than just aesthetics – especially the combination of a nice style, usability, innovation and consistently good user experiences are key to success. 

Reason #1: You should sell more than just a product or a service - you should sell an experience

Every point of interaction that the customer has with your offer should show convincing and consistent branding. Often the first mouse click is also the first impression the user has with your product and greatly influences any subsequent interactions.

Reason #2: It reflects your Corporate Philosophy

Companies that align the whole organisation to a certain Corporate Identity will also be more successful with their product. A design-first culture with a high focus on usability, reliability, and look & feel not only makes your core product more attractive, but employees also get behind the brand’s ethos far more.

Reason #3: Investment in UX means deeper customer understanding

UX is the discipline most important for developing successful products through customer orientation.

Even during the development process, constant user feedback can be gathered. Not only can you build better products for your customers, but you also save a lot of time and money, avoiding developing features that your customers don’t even want.

Reason #4: Smart and satisfying design influences purchase decisions and ups conversion

At the heart of behavioural economics is the assumption that we are not always rational beings. Our decisions are influenced by several factors that lay in our subconscious.

It is already well known that these factors can be consciously controlled by psychological and scientifically proven mechanisms. But we UX designers know what really appeals to the human brain – making us pros at guiding purchase decisions and boosting conversion rates.

Good design is the most important way to differentiate ourselves from our competitors.

— Yun Jong Yong, CEO Samsung

It's time to level up!

We believe that the best digital products attract customers and meet their needs through outstanding user experience. We work side by side with your team to share knowledge and deliver great results.

If you want to know more about ENNO studio or share your experience and challenges with us, we’re happy to talk about them and how we can support you best.

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