Challenge I・Optimization of the Payment Function
Ideation & Wireframing on the Basis of Co-creation
We initially developed wireframes – based on the co-working sessions – that were refined in co-creation with the Bluecode design team. In the final prototypes, we reduced complexity and cognitive load by intuitively integrating various payment options. We also created various interactive options to identify the optimal payment method.
Challenge I・Optimization of the Payment Function
Feedback Through Context-based User Research
We relied on realistic tests for obtaining feedback based on authentic interaction between users and the prototype,
Wizard-of-Oz Testing: We tested the new payment processes with actual Bluecode customers at a simulated checkout, creating an authentic environment from which to analyze checkout behavior and various flows.
Undercover Testing: We placed the prototypes in real shops to test the comprehensibility of the new functions for cashiers, and to uncover potential hurdles and blind spots.
The test feedback was continuously integrated into the flow, and the prototypes were refined through further user tests. The revised designs were then integrated into the Bluecode app.
Challenge II・Implementation of "Beyond Payment" Service
Definition & Prioritization of "Beyond Payment" Service
For Challenge II, we conducted a competitive analysis to identify and define potential “Beyond Payment” service features already in use.
Our user research team conducted an in-app survey of 132 current Bluecode users to prioritize the most important “Beyond Payment” service features, and to sharpen Bluecode’s USP. The survey provided valuable insights into usage drivers and barriers, and also helped create a roadmap for further development. The result: the digital loyalty card for collecting points and bonuses proved the most attractive to users.
Challenge II・Implementation of "Beyond Payment" Service
Seamless Integration of Digital Loyalty Cards
Digital Loyalty Cards UX Audit: After defining the digital loyalty card concept as a favorite in the user survey, we carried out a competitive analysis and an audit with regard to the use and integration of the loyalty function.
The challenge was to seamlessly integrate the loyalty cards and checkout interactions into the payment process, so that loyalty users can easily collect their points. To do this, we created wireframes that were transformed into interactive prototypes.
Usability Testing & Iteration: We tested the new features with actual digital loyalty card users, compared alternative designs using A/B testing and adapted the final prototype based on the feedback.
