
Creative Process
Interactive Mockups and Usability Testing for the Best Website Design
The creative process began with the development of a clickable mockup; a dynamic representation of our envisioned website design. It allowed us to visualize the user interface and interactions, which enabled us to fine-tune the design based on our creative ideas and initial hypotheses.
Subsequently, we conducted rigorous usability testing with users in diverse roles, including works council members and regular members. We gathered invaluable feedback and insights from actual users with this testing phase: we were able to verify the effectiveness of our design decisions while also making sure that the website catered to the specific needs of each user group.

Product Strategy
Clear User Guidance, Accessibility and Customer-Centric Content
As we found out in our exploratory interviews that the target groups differ greatly in terms of their prior knowledge of trade union work, their needs when interacting with the vida website and their expectations, we placed great emphasis on easy access, clear language and step-by-step information transfer.
This flexibility was important in order to be able to act across different campaigns and the associated landing pages. We emphasised a clear user experience by introducing new design standards and simplifying the member recruitment process. We created a clear style guide and supported the internal team in the implementation and rollout of the product.
