Empathize Phase
Understanding the As-Is Process and User Needs
In the Empathize phase we engaged with a real user to understand their needs and experiences. Participants explored the current dog tax registration process and mapped it out to identify major pain points. This immersive approach allowed the solution architects to develop a deeper understanding of user challenges, which laid a solid foundation for creating more effective solutions.
Define Phase
Identifying Challenges to Solve Actual User Needs
In the Define phase we pinpointed specific user challenges. Participants then looked at the areas of Desirability, Feasibility and Viability to refine their focus. This critical step ensured that the team was aligned on the most pressing issues and prepared them for the subsequent Ideation and Prototyping phases.
Ideation and Prototyping Phase
Creating an Engaging Experience for New Dog Owners
In the Ideation and Prototyping phase, participants focused on brainstorming and developing initial prototypes to improve the dog tax registration process. They overhauled the existing flow, sketched ideas, and created first prototypes using FigJam’s interactive features. This collaborative effort allowed the team to iteratively refine their concepts, highlighting the importance of collaborative problem-solving.
Testing Phase
Refining Prototypes Through User Insights
In the Testing phase, the developed prototypes were evaluated based on user feedback and the “I Like, I Wish, I Wonder” framework. This structured method helped identify strengths and areas for improvement. The team carefully reviewed the feedback and iteratively adjusted the prototypes. This phase emphasized the importance of user-centered design and continuous improvement to develop more user-friendly solutions.