A standout creative internal launch campaign
It was then on to the internal launch campaign for the platform we created in conjunction with BARMER. We followed a strategy that had a different tone and feel to normal BARMER internal communications, which involved focusing on a more humorous and proactive engagement. The creative concept was related to the landscape and environment the DigiTal is set in, and took the playful design of visuals, videos, newsletters, stickers and Gifs for the various different internal channels to the next level.
The CDR Award 2023 goes to DigiTal
Barmer proudly secured the leading position in the “CDR und Mitarbeitende” category of Corporate Design Responsibility. It’s worth highlighting our crucial role in shaping the design, which played a significant part in the initiative’s success and ultimately led to Barmer being honored with this prestigious award.