UX Improvements
Engagement and Clarity: Optimising the "Your News" Dashboard
For the “Your News” dashboard we reimagined the layout; transforming the experience into one that’s not only easy to navigate but also emotionally engaging. We simplified the display of statistics – making them instantly digestible – while at the same time sprinkled in playful icons that invite users to feel more connected to the content.
We implemented a modular card-based layout to further improve orientation and hierarchy. This gives the dashboard a clearer structure, which allows for a more meaningful grouping of information. A key improvement was replacing the existing long, scroll-heavy list of responses. Instead, we grouped different types of replies (video, audio, text) into interactive cards — making the experience cleaner, as well as more dynamic and inviting.
UX Improvements
Higher Response Rates and User Satisfaction: Redesigning the Feedback Flow
One of the biggest friction points in the existing user journey was the feedback flow — a moment that should foster connection but instead felt messy and overwhelming. The design was overloaded: Too many colours, poor contrast and long scrolling pages filled with dense text. It created cognitive overload, which made it hard for users to focus or engage.
We solved this by having fewer CTAs, simplifying the colour palette for better accessibility and by eliminating visual clutter. Most importantly, we introduced a wizard-style flow — one clear question per screen, guided step-by-step, with a visible progress bar. We also introduced a forward-looking “North Star Flow” version: A conversational, chat-like experience that replaces static forms with intuitive, human interactions. The result: A shift from frustration to fluidity — a feedback process that’s simple, engaging and much more likely to convert.
Impactful Adjustments
From Clutter to Clarity: A Strategic Redesign for Impact
We streamlined and strengthened the happy.news platform with targeted UX and design enhancements; improving both usability and brand alignment without compromising its core identity.
- Stronger Brand Focus: A simplified visual design and reduced colour palette sharpened the platform’s branding and increased visual clarity.
- Improved Readability: Higher contrast and clearer visual hierarchy enhanced content legibility across devices.
- Optimised User Flow: Refined navigation and intuitive interaction patterns reduced friction and guided users more efficiently.
- Enhanced Engagement: Fullscreen video, interactive elements and bold visuals increased user interaction and time on site.
