Product strategy
Streamlining Work, Simplifying Winemaking
Great tools should work effortlessly in the background, allowing users to focus on what truly matters. Working in close collaboration with the development team, we not only refined the app but also made it more intuitive. New features, such as employee management and a calendar, now help teams stay organized and allow for smooth workflows.
We restructured the app to prioritize key tasks and bring frequently used functions to the forefront, while less critical areas were also simplified. Floating buttons replaced cluttered menus, enabling seamless navigation. The central floating action button in the calendar allows for quick planning of tasks and production phases, guaranteeing that every step is clear, efficient and easy to manage.
Creative Process
A Unique Visual Identity That Feels Just Right
Most winemakers are not typical digital natives; they spend most of their time outdoors and, therefore, have a different approach to using digital applications. So, to put them at ease, our goal when redesigning Winealyze was to create a visual identity as refined and unique as winemaking itself.
We started by creating a mood board that showcased various color schemes and design styles. After the client selected a direction, we established the foundation of the design system and developed a comprehensive design library to provide both consistency and flexibility. Special attention was paid to integrating icons that reflect the diverse tasks of winemakers: each production phase received its own symbol, as did the different activities within these phases.
Through continuous refinement of wireframes and regular reviews, we ensured that the app was not only visually appealing, but also intuitively usable. The outcome? A design that is both visually captivating and effortlessly functional.
Usability Testing
From Prototype to Real-World Usability
Whether in small family-run vineyards or large enterprises, winemaking comes with unique challenges: wet hands, limited time and complex workflows. To make sure that Winealyze functions within the context of these demands, we developed a prototype and tested it in real-world conditions.
We conducted user tests with ten tech-savvy winemakers, businesses of between two to fifteen employees that spanned small family wineries to larger producers. Some were already using digital tools, while others were not. The testing focused on three key user flows and the main navigation.
The valuable feedback we got enabled us to make targeted improvements. As a result, we didn’t just optimize Winealyze, we ensured that it integrates seamlessly into the daily working life of winemakers.
