Creating an age- and usecase-responsive design for different user profiles
Each user – from insurance contracts to bank products – has very specific needs, on top of having a different demographic and browsing habits. We designed a product that remains user friendly for accounts with dozens of contracts as well as profiles with a single service. We also realized a product that matches the age of the target group by adapting the color codes, visuals and copywriting tone. As Wüstenrot has a fun and friendly mascot, Sten, we tried to use it as much as possible to emotionalize the experience, tell stories and lighten up the product.