STARS

STARS was developed while working with a German development company to redefine the USP of their loyalty module. This white label platform was built to interact with any banking system allowing institutions to switch up their UX and create new touchpoints for their customers.

Summary

STARS utilises gamification to increase loyalty for banking customers

By adopting intelligent triggers STARS encourages retention through a virtual currency. Banking customers used the currency to make day-to-day transactions and made it easier for them to purchase banking products. Initially developed for the German financial sector, the appeal of STARS usability led it to break away into its own stand-alone app. After we created the STARS brand identity with its own distinctive design and market strategy, it was ready to be offered to other clients.

Client

BGK GmbH & Co. KG

Services

Branding, Wireframing, UI/UX Design, Art direction

Date

2019

Project link

Description

Build a pitch and design the user interface with an accelerator mindset

For STARS to reach its full potential, ENNOstudio strengthened the client’s USP and created a new branding to complement the reworking of their existing solution. We also created UI concepts for both front-end and back-end, factoring in the client’s corporate identity at every step. Finally, we put together a pitch presentation underlining this new sales strategy powered by STARS.

Colors

#193585

#58b8bb

#ed4967

#fdd9b2

#f2f3f2

Font

Montserrat

A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z

a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0

Light

Regular

Bold

The little prince went to see the roses again: "You are not at all like my rose, you are nothing yet", he said to them. No one has tamed you and you have tamed no one. You are like my fox was. It was only a fox like a hundred thousand others. But I have made him my friend, and he is now unique in the world."

“The team managed within a few days to create an elevator pitch, conceived and design a new interface. We are really looking forward to work again together.”

Joachim Degel

Managing Director at BGK GmbH & Co. KG

Gamified UX

Gamification as UX: bridging the gap between banking and lifestyle

As a virtual currency, the inspiration behind the name STARS came from the points collected in video games. In line with our concept, we launched leaderboards, fun missions and rewards to make the user experience as sticky as possible. The more STARS points being acquired meant more time being spent on the banking apps; maximising opportunities to upsell financial and lifestyle products.

Some of our work

Check out our portfolio.

Some of the memorable experiences that we already created together with our clients.

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Bluecode

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Winealyze

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Vida

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BARMER

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ÖGK × ITSV

Design System

Österreichische Gesundheitskasse (ÖGK) is the largest social health insurance company in Austria. It offers protection to 7.6 million insured people in Austria – regardless of age or income. Our client, IT-Services der Sozialversicherung GmbH (ITSV GmbH), is a wholly-owned subsidiary of the Austrian Social Insurance Institutions. For almost 20 years, ITSV has been combining bundled social insurance expertise, efficiency and security and is at the heart of IT activities in the Austrian social insurance system.

NV AG

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