Summary
By adopting intelligent triggers STARS encourages retention through a virtual currency. Banking customers used the currency to make day-to-day transactions and made it easier for them to purchase banking products. Initially developed for the German financial sector, the appeal of STARS usability led it to break away into its own stand-alone app. After we created the STARS brand identity with its own distinctive design and market strategy, it was ready to be offered to other clients.
Client
BGK GmbH & Co. KG
Services
Branding, Wireframing, UI/UX Design, Art direction
Date
2019
Project link
Description
For STARS to reach its full potential, ENNOstudio strengthened the client’s USP and created a new branding to complement the reworking of their existing solution. We also created UI concepts for both front-end and back-end, factoring in the client’s corporate identity at every step. Finally, we put together a pitch presentation underlining this new sales strategy powered by STARS.
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Font
A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z
a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0
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The little prince went to see the roses again: "You are not at all like my rose, you are nothing yet", he said to them. No one has tamed you and you have tamed no one. You are like my fox was. It was only a fox like a hundred thousand others. But I have made him my friend, and he is now unique in the world."
Joachim Degel
Managing Director at BGK GmbH & Co. KG
Gamified UX
As a virtual currency, the inspiration behind the name STARS came from the points collected in video games. In line with our concept, we launched leaderboards, fun missions and rewards to make the user experience as sticky as possible. The more STARS points being acquired meant more time being spent on the banking apps; maximising opportunities to upsell financial and lifestyle products.
Some of our work
Some of the memorable experiences that we already created together with our clients.
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