HelloFresh

We supported HelloFresh with a series of innovative and varied workshops to help them to identify new and sustainable products and where to target them. Through a combination of virtual, interactive and in-person sessions, we helped the HelloFresh team level up across Rapid Prototyping, Design Thinking and UX/UI Design.

Challenge

Intensive, customer-oriented & passionate: the HelloFresh Hackathon

So that HelloFresh could define its future corporate strategy, we devised a Hackathon: a three day event tailored-made for the company reflecting its goals, resources and ethos. The concept behind the hackathon was to bring about an intensive exchange of ideas to develop market-ready solutions in a short space of time — all with the aim of HelloFresh realising its full potential. Around 100 HelloFresh employees from all across the business took part. In addition to the concept and planning behind the Fresh Farmer Hackathon, ENNOstudio provided support to help run the three workshop days. Our coaches provided advice and shared expertise to the HelloFresh employees during presentation sessions.

Client

HelloFresh Germany

Services

Coaching, Workshop Facilitation

Date

2020

Project link

Services

User-centered design approach and effective pitching

As the basis of our sessions with HelloFresh, we focussed on proven methods from ENNOstudio Design. Ahead of the Hackathon, we familiarized HelloFresh employees with Design Thinking, Rapid Prototyping and Speed Pitching. Using these approaches, we formulated and solved problem statements, worked out customer-centric ideas efficiently and how to present them convincingly in the final pitch to a jury.

We also applied the Open Space method, which places emphasis on the participants’ self-organization. This was particularly useful in the Marketplace session, where the focus was on the formation of ideas and team building.

"The huge number of ideas and the quality of the results. which were developed in only three days, was great. This would not have been possible without ENNO Studio."

Colors

Font

Open Sans

A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z

a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0

Light

Regular

Bold

The little prince went to see the roses again: "You are not at all like my rose, you are nothing yet", he said to them. No one has tamed you and you have tamed no one. You are like my fox was. It was only a fox like a hundred thousand others. But I have made him my friend, and he is now unique in the world."

“The huge number of ideas and the quality of the results, which were developed in only three days, was great. This would not have been possible without ENNOstudio.”

Björn Kruse

Managing Director at HelloFresh

Solution

The four building blocks

Input sessions: Theoretical basis on the topics of Design Thinking, Rapid Prototyping and Speed Pitching in preparation for the active part of the event

Marketplace: Initial brainstorming, exchange and group formation using the Open Space method

Hackathon: Development of concrete designs, business model and visualisation in the form of a prototype (in interdisciplinary teams/ groups)

Pitch: Short, convincing presentation of the concepts to a jury with subsequent evaluation and award ceremony

ENNOstudio-usecase-hellofresh-workshop-3@1x

ENNOstudio-usecase-hellofresh-workshop-1@1x

ENNOstudio-usecase-hellofresh-workshop-2

ENNOstudio-usecase-hellofresh-workshop-4@1x

ENNOstudio-usecase-hellofresh-workshop-5@1x

ENNOstudio-usecase-hellofresh-workshop-6@1x

ENNOstudio-usecase-hellofresh-workshop-7@1x

ENNOstudio-usecase-hellofresh-workshop-8@1x

Some of our work

Check out our portfolio.

Some of the memorable experiences that we already created together with our clients.

Vodafone

Information Architecture Product Design UX Audit UX/UI Design

VIW (the “Vodafone Immobilienwirtschaft”) required help to reduce the drop-off rate of various forms on their platform. We focussed on improving the KPI’s by making the process more user-friendly.

Microsoft × Figma

Coaching Workshop Facilitation

We developed a design thinking workshop for Microsoft’s solution architects, so as to provide them with a hands-on problem solving approach to their work. The workshop equips them with practical skills and methodologies that can be incorporated as real user-centered design principles into their daily tasks.

ÖGK x ITSV

Design System

Österreichische Gesundheitskasse (ÖGK) is the largest social health insurance company in Austria. It offers protection to 7.6 million insured people in Austria – regardless of age or income. Our client, IT-Services der Sozialversicherung GmbH (ITSV GmbH), is a wholly-owned subsidiary of the Austrian Social Insurance Institutions. For almost 20 years, ITSV has been combining bundled social insurance expertise, efficiency and security and is at the heart of IT activities in the Austrian social insurance system.