OwnCo

OwnCo is building a new “ownership economy” by making it easier for everyone to share ownership of their businesses – whether it be as platform, startup, corporation or creative. Their digital product creates a unified talent management system that shows in real-time how everyone is contributing to the achievement of customer and company goals. The vision: Make co-ownership the standard in the business world, i.e., make more people co-owners.

Mission

How to get from Ideation to Development?

In the first phase, consisting of ideation workshops, we explored several business models: ESOP tokenization and co-ownership platforms. The second and crucial phase consisted of 8 sprints in 8 weeks, during which we wireframed and prototyped the main features of the future digital product. The prototypes were tested on potential clients in the start-up and creative economy scene. The insights gained led to pain points being uncovered and iterations in design. We also supported OwnCo’s pitch strategy during their investment round, which lead to a 7-digit fundraising sum.

Client

Rekursive

Services

Prototyping, Ideation, Customer Insights, Product Design, Branding

Date

2019 – ongoing

Project link

Approach

Creating an Interface with no Unnecessary Blockchain Jargon

The main goal was to build a digital product that is easily understood and operated by users. So as to communicate the complex business model, we created a user-friendly interface based on the insights we gained during our user tests.

UI elements for OwnCo by ENNOstudio

Creative Process

We Create Digital Products that Speak to Everyone Across all Technologies

To ensure the necessary pace for the product design, we worked in one-weekly sprints. On Monday, we sat down with the CEO and development team to align on goals for the week in our sprint planning. The following two days were set by for design and prototyping. Customer tests followed on Thursday. Friday was review and feedback time. Thanks to this set-up, we were able to make sure that our design was always guided by OwnCo’s internal strategic developments – since they operate in the fast-paced start-up arena – and also that it ultimately exceeded customer expectations.

Colors

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Font

Montserrat

A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z

a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0

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Light

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Regular

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Bold

The little prince went to see the roses again: "You are not at all like my rose, you are nothing yet", he said to them. No one has tamed you and you have tamed no one. You are like my fox was. It was only a fox like a hundred thousand others. But I have made him my friend, and he is now unique in the world."

Learnings

Dealing with a New, Decentralized World

The technology forced us to constantly challenge the web 3.0 specialist, but also to understand the possibilities and limits of the blockchain development. For instance, testing a live environment is a bit more complicated than traditional web since any deployment on-chain is irreversible and final.

Logo rekursive

Some of our work

Check out our portfolio.

Some of the memorable experiences that we already created together with our clients.

Coming Soon!

We can’t disclose any information regarding this project for now. If you want to be sure not to miss it when we publish it, drop us an email