Creative Process
We Create Digital Products that Speak to Everyone Across all Technologies
To ensure the necessary pace for the product design, we worked in one-weekly sprints. On Monday, we sat down with the CEO and development team to align on goals for the week in our sprint planning. The following two days were set by for design and prototyping. Customer tests followed on Thursday. Friday was review and feedback time. Thanks to this set-up, we were able to make sure that our design was always guided by OwnCo’s internal strategic developments – since they operate in the fast-paced start-up arena – and also that it ultimately exceeded customer expectations.