Visions of Joana

ENNOstudio developed and launched for the Paris-based communications agency MaCom the tracking tool Visions of Joana; forging their visual identity, brand strategy, graphic assets and an agile development workflow. The dashboard we created – with its intuitive navigation and colourful design – is now at the heart of Visions of Joana.

Description

A hybrid approach combining emotional marketing, statistics and expertise

Visions of Joana is an analytic tool created for MaComAgency. VOJ is focusing on influencers and new social media, tracking the success of campaigns and understanding their audiences. ENNOstudio was part of the adventure from the start and covered all creative services from ideation to branding.

Client

MaComAgency

Services

Wireframing, UI/UX Design, Art direction, Project Management, Branding

Date

2018 - 2020

Project link

Services

ENNOstudio’s many hats: agile project manager, art director and product designer

The experts behind ENNOstudio showed that a design-centered approach makes development a lot easier: designers tend to think user-first and the results do that, as well as include agency needs to create a product taylormade for MaComAgency. Beside the project lead and management, ENNOstudio came up with colorful branding, an intuitive dashboard and created the persona Joana, the influencer of tomorrow.

Colors

#0099b8

#3eafc8

#faaf41

#ffca07

#cccccc

Font

Open Sans

A Á B C D E É F G H I Í J K L M N O Ó Ö Ő P Q R S T U Ú Ü Ű V W X Y Z

a á b c d e é f g h i í j k l m n o ó ö ő p q r s t u ú ü ű v w x y z 1 2 3 4 5 6 7 8 9 0

Light

Regular

Bold

The little prince went to see the roses again: "You are not at all like my rose, you are nothing yet", he said to them. No one has tamed you and you have tamed no one. You are like my fox was. It was only a fox like a hundred thousand others. But I have made him my friend, and he is now unique in the world."

“They managed to bring my vision to reality and develop a tool that was operational from day one. We’ve been using the tool for over a year now and it’s a real pleasure to use this friendly and intuitive dashboard”

Marie Argence

Director of MaComAgency

Opportunities

An inspiring journey within influencer marketing and analytics

This project gave us the opportunity to sharpen our knowledge of the influencer world and dive into predictive analytics. At first, we concentrated on basic data analytics using tracking links and user agent technology but we’re now bringing it to the next level. We are now partnering with artificial neural network specialists and thus getting acquainted with AI and adding it as another string to our bow.