ENNO developed and launched for the Paris-based communications agency MaCom the tracking tool Visions of Joana; forging their visual identity, brand strategy, graphic assets and an agile development workflow. The dashboard we created – with its intuitive navigation and colourful design – is now at the heart of Visions of Joana.
Visions of Joana is an analytic tool created for MaComAgency. VOJ is focusing on influencers and new social media, tracking the success of campaigns and understanding their audiences. ENNO was part of the adventure from the start and covered all creative services from ideation to branding.
Wireframing, UI/UX Design, Art direction, Project Management, Branding
2018 - 2020
The experts behind ENNO showed that a design-centered approach makes development a lot easier: designers tend to think user-first and the results do that, as well as include agency needs to create a product taylormade for MaComAgency. Beside the project lead and management, ENNO came up with colorful branding, an intuitive dashboard and created the persona Joana, the influencer of tomorrow.
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Le petit prince s'en fut revoir les roses: "Vous n'êtes pas du tout semblables à ma rose, vous n'êtes rien encore, leur dit-il. Personne ne vous a apprivoisées et vous n'avez apprivoisé personne. Vous êtes comme était mon renard. Ce n'était qu'un renard semblable à cent mille autres. Mais j'en ai fait mon ami, et il est maintenant unique au monde."
Director of MaComAgency
This project gave us the opportunity to sharpen our knowledge of the influencer world and dive into predictive analytics. At first, we concentrated on basic data analytics using tracking links and user agent technology but we’re now bringing it to the next level. We are now partnering with artificial neural network specialists and thus getting acquainted with AI and adding it as another string to our bow.
We are still working on the website, if you want to have more information regarding this project, drop us an email.