Luca Zamoc at ENNO studio

studio ansicht des enno studio mit den zwei gemälden von Luca Zamoc
spatial Design

Luca Zamoc at ENNO studio

Oct 12, 2021

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In mid-September, the ENNO studio was paid a visit by Luca Zamoc, a multidisciplinary artist from Modena, Italy. Luca hadn’t just stopped by to say Hello; he was here to paint two walls of our studio and to capture what ENNO is all about. 

Who is Luca Zamoc?

As an artist, Luca is heavily influenced by the Italian masters: Da Vinci, Michelangelo, Titian, Caravaggio. And like these esteemed artists, Luca takes inspiration from themes they explored, such as mythology and the relationship between people and nature. 

In 2017, Luca’s profile was raised in Italy after his infamous mural commissioned by Netflix, but his modern, urban approach using traditional painting techniques have appealed to us for a long time. 

Lupa mural in Rome for the Netflix series Suburra. Credits: wantedinrome

Coming up with the concept

After a quick brainstorming session, we outlined what we wanted to achieve in the ENNO studio. We agreed to combine the organic dynamic of nature with the rational, cartesian thinking of human beings. This, in essence, is an abstract representation of our work as designers: combining human needs with cognitive and aesthetic logic, user experience with visual graphics.

Luca’s first artwork is based on the Fibonacci number, also known as the golden ratio or the rule of third. This famous spiral can be found in countless well-known art pieces and is considered the ultimate expression of an aesthetically pleasing layout. By contrasting this concept’s ideal proportion to the chaos of the natural growth of trees, Luca finds an equilibrium and balance in the space between the branches.

View of enno studio with artwork of luca zamoc

The second artwork is based on an infinite pattern. Looking at sections of the trees that keep repeating themselves, the artwork becomes visually appealing without us really knowing why. The never-ending matrix of infinite layouts has a mathematical quality – technological, even.

View of enno studio with artwork of luca zamoc

Picture perfect

At ENNO studio, we play with natural patterns and human emotions using systems, principles and grids in our day to day work. We couldn’t be happier with the final outcome of Luca’s work that perfectly captures our vision in an abstract sense while working in the ochre and gold tones of our brand.

Thank you, Luca!

 

 More about Luca Zamoc

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Want to see it in the flesh?

Email or call us to pay us a visit at our Berlin office in Kreuzberg. 

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We are a design and innovation studio creating engaging, accessible digital experiences for everyone. Our team of product designers and strategic consultants combine beautiful design and creative strategies to build and promote user interfaces that make a real difference to people’s lives.

Learn how to avoid design bias for digital products

accessible stairs at robson square
INclusive Design

Learn how to avoid design bias for digital products

Aug 20, 2021

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The awesome online conference Webinale recently invited our CEO Guillaume Vaslin to talk about the importance of inclusive design in tech. This blog provides an overview of Guillaume’s presentation that takes us all the way from 20th century architecture, to digital design of today and AI of the future. Plus, as a leading design agency in Berlin, we offer practical, actionable solutions used by ENNO studio to help businesses open up their digital spaces to wider and more diverse audiences. 

After reading this blog and watching Guillaume’s presentation, we hope to show you that inclusive design isn’t a utopian idea, it’s just good business.

What we can learn from Le Corbusier’s Modulor

Meet Le Corbusier, one of the most renowned and influential architects of all time. Throughout the 20th century, the French-Swiss designer created buildings with a desire to rethink urban spaces with the user in heart and in mind.

Le Corbusier’s legacy lives on through his famous listed buildings and his idea of Modulor – a design system he conjured up to make architecture more universal and to work for everyone. His intention was to create a standard design scale that focused on humans and how they interacted with the space around them, taking architecture beyond a pursuit for the practical, the aesthetically pleasing or as a demonstration of power. Sounds good, doesn’t it?

Cité Radieuse by le Corbusier in Marseille
The Unité d’habitation by Le Corbusier

Well, it certainly sounded good to all the people who commissioned Le Corbusier, and the architects who his buildings inspired throughout the 20th century. But when Le Corbusier decided on his standardised human measurements (based on an able-bodied British policeman 183cm tall), he unwittingly excluded vast swathes of the world’s population from interacting with his architectural spaces as he wanted. Unless you were 183cm tall, that is.

Le Corbusier’s Modulor system was not only fashionable, it became the gold standard in architecture. But the more Modulor was applied and replicated, the more buildings people were being excluded from. By having elements like the height of door handles, worktops, and steps designed for an ‘ideal’ man, Le Corbusier’s own biases entrenched existing inequalities in society, be that gender, disability, age or health.

How Modulor is relevant to the digital world today

The tech world likes to think of itself as a progressive force, finding new and exciting ways to make life better and easier for everyone. However, in the video Guillaume discusses three striking examples of an online user experience where exclusion occurs today. With just a few examples, it’s clear that many digital experiences today are far from being inclusive.

And this is where Modulor comes in.

If we take the example of Le Corbusier’s biases in the Modulor system and in the physical world, we can see history repeating itself in the digital world of today. With the homogeneous group of tech moguls serving as the architects of our digital future.

Why businesses should make their UX & UI design fairer

No matter how hard they try, businesses during the product design phase tend to develop products for themselves. And despite their best intentions, unconscious bias can still creep through. When creating new digital products, it’s easy to overlook the small details that make all the difference to someone else.

Take this and combine it with society’s existing inequalities (which Le Corbusier, in part, helped reinforce); designers risk feeding their own biases into the digital landscape through the products they create.

People that don’t correlate with the business’ thinking are sometimes labelled as ‘edge cases’. But if we look closely enough, we learn that everyone is an edge case with their own needs. And as users and customers, we should rightly expect these requirements to be met by brands looking for our business.

It’s also true that our needs change over time. For example, as the online generations grow older, their digital products will need to adapt, too. So businesses need to listen more intently so they can best serve their customers better.

Inclusive design means better digital products for everyone

When a company strives to design digital products more inclusively, not only will users benefit, but their business will too. For example, if digital products can be accessed by more users, those products will appeal to a higher percentage of the market.

Opening up new customer segments can lead to innovations, helping improve your product and grow your brand’s reputation as a whole. And by consciously considering the needs of all users, designers learn insights that can be applied across the board, increasing usability and joy of use.

By opting to follow a more inclusive strategy, this should result in more people being able to use your services at any time – and without the need for customer care assistants. This, in turn, will improve the user experience for all users and reduce the risk of damning reviews of your services from people who have been excluded from using them.

How to design inclusive digital products?

1. Involve all users

Every UX & UI design decision you make has the opportunity to include or exclude a potential user. So, when creating new digital products for clients, here at ENNO studio, we always follow the design thinking ethos.

1 | Empathize

All digital products start with real-life humans. When ENNO conducts customer research,  we want to step into the user’s world to understand their needs. The only way to do this is by speaking directly to them.

two woman intensively talking to each other

2 | Define 

Once you’ve got to know your users, you’ll have a true-to-life data set that can help you outline and focus on specific goals.

two colleagues working on an analogue prototype

3 | Ideate 

At ENNO, we love ideas – good or bad. At this point in the product development process, we encourage clients to let the ideas flow because you never know which one will stick.

divers team working together on big canvas in office

4 | Prototype 

You’ve selected your concept, so now it’s time to make it tangible. This is the bare bones of your new digital product, but it will tackle the user problems you’ve identified.

two colleagues working on an analogue prototype

5 | Test 

When you’ve built our prototype, it’s straight to the users you spoke to in the Emphasize stage. Then from here, it’s all about learning, iterating and refining.

2. Use all available accessibility tools

Use all available accessibility tools. We all should be more fluent in these accessibility tools because there’s no way that digital products and spaces can be fully inclusive without them.

Screen reader simulator:

Contrast checker: 

Accessibility checker: 

3. Get to know the Web Content Accessibility Guidelines (WCAG)

The WCAG is based around 4 considerations to help make online more accessible.

Perceivable – how the user absorbs information shown

Operable – how the user navigates the site or product

Understandable – the information and operation makes sense to the user

Robust – information is clear to be understood by everyone and compatible with assistive tech

How to use AI to make digital design inclusive

In the last section of the video, Guillaume discusses why AI is becoming increasingly important to design. But he also explains why AI should be challenged whenever possible and used with caution. Just as Le Corbusier’s Modulor concept homogenised architecture in the 20th century, unfortunately, AI has the potential to do the same to the digital spaces of the future. So businesses must be wary to avoid making the same mistakes again.

AI can help users by adapting to their behaviour over time. It can also efficiently gather data and act on customer feedback to help with future iterations.

When we say “we are what we eat”, AI is the same, as it’s only as good as the data it’s fed. In the video, Guillaume examines two examples of AI falling far short of being inclusive.

This demonstrates that if users are excluded from data sets, there is no way for AI systems to consider them. Just like when businesses create new digital products or when Le Corbusier outlined his Modulor system, the ever-increasing application of AI in our lives runs the risk of reflecting, even accelerating, existing prejudices of society.

So more than ever, we have to consciously include all users in the design process to feed algorithms with truly inclusive data.

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Is your digital product open to everyone?

Our team of product designers and strategic consultants can help transform your digital product into fully accessible and engaging tool that everyone can use. So, email, call or pay us a visit at our central Berlin office and let’s start innovating together.

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Wir sind ein Design- und Innovationsstudio, das ansprechende, zugängliche digitale Erlebnisse für alle schafft. Unser Team aus Produktdesignern und strategischen Beratern kombiniert anspruchsvolles Design und kreative Strategien, um Benutzeroberflächen zu entwickeln und auf den Markt zu bringen, die das Leben der Menschen nachhaltig verändern.

Why User Testing is more important than you think – also for your team

User test

Why User Testing is more important than you think – and valuable to your team

7. May 2021

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When you hear the terms “user” or “prototype” testing, you probably think of software, IT or test studios with big budgets. But this can be slightly misleading. 

Every department in every company should constantly test their products and services. That goes for existing products and ones in development. The good news is that testing is neither as complicated nor time-consuming as it sounds. And to prove it, in this blog are some of ENNO’s favourite easy, light-touch User Testing methods for you to put into action straight away.

Of course you know what your customer wants... right?

Let’s be honest. Sometimes we assume what a customer wants rather than 100% know what they want. When developing a new product or service or improving something that exists, colleagues are likely to have their own idea of what needs to be done.

Maybe management has this great idea that perfectly aligns with their new strategy. Or maybe it’s the product team that thought of this super techy new feature that they can market amazingly. Back in the real world, your development team is at full capacity and is not happy about any new idea you bring to the table (nothing personal, honest!). This way, we end up compromising and create something out of thin air, trying to “make people want things” rather than to “make things people want”. So how do we prevent this?

Why testing really is that important

To truly understand and empathize with real (and potential) customers, you need to go outside your company and speak to them. User Testing is an amazing way to learn more about your customers through observations and engagement. Firstly, you can learn if you got your initial solution wrong. And secondly, you can discover if you framed the problem of your customer incorrectly to start with. User Testing validates hypotheses and/or uncovers unknown pain points that enable you to make fact-based decisions. This, in turn, helps you prioritize the right features and continuously refine your prototypes and solutions. 

When we help clients develop products, this is precisely what we do here at ENNO studio. Our approach is rooted in Agile ways of working (especially Design Thinking), an iterative process for solving human-centred problems and creating new ideas. We holistically combine the question of desirability with the questions of viability and feasibility.

• Are we creating something people need?
• Does it make good business sense?
• Is it technically feasible to produce? 

For this blog, we’re focussing on the first question around desirability. So we need to ask ourselves: how can I incorporate testing in my everyday work?

User testing is great, I agree - but… 

Now you might be saying: “This all sounds good but impossible for me to implement for my business.” Here are the common excuses for not exploring User Testing. Sound familiar?

• My teams or I don’t have time to do this, certainly not regularly.
• We don’t have enough budget for this.
• We don’t have a user testing expert on board.
• Our products and services are very complex and need to live up to certain standards, I can’t just go and test them with potential clients when they are not finished.

Our answer: User Testing isn't all that resource or time consuming AND it's doable

The easy, light-touch User Testing methods we want to focus on in this article find bugs or problems and help fixing them quickly. It allows you to get to know the potential users better and uses minimal resources. These methods don’t require expensive equipment or research laboratories, no time-consuming recruiting of testers, no paperwork and no administration. Instead, they are based on the premise that the right people are the people who are available right now. This allows for a fast, agile and lean testing process.

Even if you are developing a physical product like a particular kitchen machine, for example. You can get user feedback early by thinking outside the box. The product prototype in this example could be a landing page that showcases your new product with all its benefits and features. The product images can even be renderings if the product doesn’t exist yet. 

Now, you’re gathering feedback from real people outside your organization which helps spot whether people are interested in your idea. We can’t stress this enough: getting feedback early is our golden rule. Otherwise, you could spend time and money on something you are not sure if people want.

Ready-to-use, light-touch User Testing methods

Online ads

Test product idea and ad format in an early stage and before you launch. If it does not get any leads, then either your ad is flawed or your idea is not good enough. Investigate further.

Landing Page

Standalone pages where you display your value proposition and aim to convert to a sign-up via email or a sale. This can show the interest of the customers with the way they behave and interact on the page. Use “call to actions” (CTAs) to test user interest.

Quantitative Survey

Quick and easy, honest feedback. The shorter the survey is, the better and the more submits you’ll get.

Where to get answers?

• Social media & other networks (family & friends, …)
• Social media groups
• Quora
• Advertise your survey on social media with a small incentive
• Buy an audience (e.g. Surveymonkey)

Qualitative interviews & user tests

Interview people in person or via video call. Prepare an interview guideline based on one or several mockups or prepare an interview based on different closed and open questions alone.

Where to get answers?

• Social media & other networks (family & friends, …)
• Social media groups
• Quora
• Advertise your survey on social media with a small incentive
• Buy an audience (e.g. Surveymonkey)

A/B Testing

Test two versions of a product with a sample of users, then use the winning version. This helps to discover which performs the best in maximizing a desired outcome. Elements that can be A/B tested include subject lines for a newsletter campaign, AdWords campaigns, Outlines for a new service, colour schemes for a landing page, etc.

Learn more about our project for TEO

Crowdfunding

This means getting backers to put money into your concept before building it. Test the need for your offering and discover customer preferences. It also allows you to test your business model, such as pricing and marketing arguments. The key is to come up with a compelling elevator pitch (video, visuals, …).

Emailing

Use potential existing emailing lists of yours. Sending emails to see how many users click on the links or follow up with the email. Make sure to track the actions people are taking.

Sorting Cards

Find patterns that help to understand user priorities. Start by defining a list of priorities and then create cards with clear descriptions. Find out what matters most to your customers by having them sort topics into groups that make sense to them.

Repackage

Use a related website/product as if it were your own or repackage an existing product. If a similar idea already exists, you can use it as a quick and simple way to gather feedback. This is particularly effective when selling physical products.

Comprehension test

Does your customer understand the message of your product or service? Eliminate false-negative biases before testing commitment by evaluating comprehension. Sample sizes of your test group should generally be around 20 people and don’t need to be target customers.

How to start User Testing?

Here’s a handy checklist to help you prepare your tests accordingly:

• What do you want to test? (Verify discovered problem, Product idea as a solution to a problem, Single features, Business Model & Viability, Pricing)
• What are the underlying assumptions and built on them the hypothesis?
• Which testing method and what kind of prototype would fit best to gain feedback fast and with little resources?
• Who are your testers?
• How would you get your testers?
• How would you collect the feedback?
• What would you do with the feedback?

Does your digital product pass the test?

Our user testing experts have worked with HelloFresh and scholarship holders at UDK (Berlin University of Arts), running workshops on how to best perform user testing to get their business ideas off the ground. We love to get creative, see how prototypes land, and gather feedback because all three stages contribute to creating digital products that make a difference in people’s lives.

If you would like our testing team to work with you, email, call or pay us a visit at our central Berlin office.

ENNO studio_team_cut

We are a design and innovation studio creating engaging, accessible digital experiences for everyone. Our team of product designers and strategic consultants combine beautiful design and creative strategies to build and promote user interfaces that make a real difference to people’s lives.

How to generate 14 marketable ideas within three days​

Workshops & Trainings

How to generate 14 marketable ideas within three days

Oct 8, 2020

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“Customer-oriented, intensive, passionate” – this is how Björn Kuse (CEO of the HelloFresh from the DACH region) describes the last three days of ENNO-led workshops. He and his team have used these focussed sessions to dream up new ideas and innovations for the future of this already successful cooking box business. 

Say hello to HelloFresh

Unlike so many other companies, HelloFresh is emerging from the Covid crisis stronger than ever. In the first quarter alone, HelloFresh was able to increase their turnover by 66% thanks to a million new customers. Which meant that its share value also rose by up to 300% compared to the previous year. 

However, Björn knows that you cannot rest on your laurels at moments like these. Now, more than ever, it is especially important to be thinking about how to continue this growth now and into the future. So, the challenge facing Björn is to ensure that these new customers recognise the practical advantages of HelloFresh’s cooking boxes so that they’ll keep on using them in the long term.

But how do you make an already well-positioned company even more futureproof? And how do you succeed in giving voice to employees with all their great ideas and then, make them a reality?

ENNO's studio tailor-made event for HelloFresh

The answer for HelloFresh: the “HelloFresh Hackathon 2020”.  An event which we at ENNO studio organised and ran on behalf of the cooking box pioneer which took place at the beginning of September. 

We designed the hackathon format tailoring it to HelloFresh’s goals and resources. Being from outside the business, it made it easier for us to spot weak points, but also, certain opportunities that employees may not have considered before. Now it was up to us to use HelloFresh’s existing potential and to coach team members how to present their ideas expertly but also, how to put them into practice.

How we ran the HelloFresh Hackathon 2020

Before the hackathon, we conducted three input sessions (which, due to coronavirus, took place remotely). We prepped the participants for some different idea-generating methods: Design Thinking, Rapid Prototyping and Speed Pitching. This established the important theoretical basis for the hands-on, in-person activities that would take place during the actual event.

Day 1 | The Ideas Marketplace 

On Day 1 of the hackathon, we organised an Ideas Marketplace, using the Open Space concept. Here, all ideas, suggestions, and problems were collected and “offered”. These could then be taken up and supplemented. These broad-ranging ideas were summarised thematically and specific groups were formed according to interests. We formed 14 highly motivated (and slightly competitive) teams which were ready to give their all to implement their ideas in the following two workshop days.

Day 2 | Prototyping & Pitch Preparation 

These teams began by formulating the problem statement based on the findings from the previous theoretical input sessions; then by thinking up solutions for the problem and finally, by designing prototypes to visualise their ideas. On this day, the task was to prepare a convincing pitch. During the process, the participants received professional support and coaching from 5 ENNO experts, who were always available to provide advice and assistance.

Day 3 | Competition 

On the last day, the hackathon culminated in a grand competition with the individual ideas of the teams being put through their paces and evaluated by a specialist jury. The toughest critics were probably their own long-standing HelloFresh customers who were invited in especially for this event. But even they were thrilled by the inventiveness and originality of the ideas.

Our tips on how to generate unbeatable ideas in a short time

Theoretical input & training
Preparation of the participants for the application of various methods, such as Design Thinking, Rapid Prototyping and Speed Pitching.

Open Space concept
Prepared ideas are collected, offered and developed further. After topic areas have been formed, interested parties come together as working groups on the respective topics.

Problem definition & creative solutions
Formulating a problem statement and finding creative and suitable solutions for it.

Prototyping
Visualisation of the ideas so that they are easy to understand and as realistic as possible for outsiders.

Pitching
Finding a suitable way to present the idea convincingly and concisely to convince a jury or a superior. If this is successful, work can be done on the realisation and implementation.

Outcome: satisfied customers (and employees)

In the end, everyone was happy with the outcome of HelloFresh Hackathon 2020. HelloFresh was happy because a collection of realistic ideas were developed, which were not only supported by management level, but also by the employees themselves – who left keen to make ideas reality. 

And HelloFresh customers were also happy because they can look forward to an even better customer experience in the future. And we at ENNO, because it makes us happy to be able to connect and support in the right places by applying our know-how.

4 reasons why good UX & UI design is inevitable for your company

Reasons why

4 reasons why good UX & UI design is inevitable for your company

Oct 6, 2020

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If you’re not convinced yet that it’s worth investing in professional designers, we now present the reasons why it’s time to level up your UX game. Good design is more than just aesthetics – especially the combination of a nice style, usability, innovation and consistently good user experiences are key to success. 

Reason #1: You should sell more than just a product or a service - you should sell an experience

Every point of interaction that the customer has with your offer should show convincing and consistent branding. Often the first mouse click is also the first impression the user has with your product and greatly influences any subsequent interactions.

Reason #2: It reflects your Corporate Philosophy

Companies that align the whole organisation to a certain Corporate Identity will also be more successful with their product. A design-first culture with a high focus on usability, reliability, and look & feel not only makes your core product more attractive, but employees also get behind the brand’s ethos far more.

Reason #3: Investment in UX means deeper customer understanding

UX is the discipline most important for developing successful products through customer orientation.

Even during the development process, constant user feedback can be gathered. Not only can you build better products for your customers, but you also save a lot of time and money, avoiding developing features that your customers don’t even want.

Reason #4: Smart and satisfying design influences purchase decisions and ups conversion

At the heart of behavioural economics is the assumption that we are not always rational beings. Our decisions are influenced by several factors that lay in our subconscious.

It is already well known that these factors can be consciously controlled by psychological and scientifically proven mechanisms. But we UX designers know what really appeals to the human brain – making us pros at guiding purchase decisions and boosting conversion rates.

Good design is the most important way to differentiate ourselves from our competitors.

— Yun Jong Yong, CEO Samsung

It's time to level up!

We believe that the best digital products attract customers and meet their needs through outstanding user experience. We work side by side with your team to share knowledge and deliver great results. 

If you want to know more about ENNO studio or share your experience and challenges with us, we’re happy to talk about them and how we can support you best.

How to make your brand talk

Conversational UI

How to make your brand talk

October 22, 2020

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In a personalised society the world wide web can be well wide of the mark when it comes to one-way customer user interfaces. And when a brand is looking to strengthen its identity, it should be defining its personality. This is something that can be done, in part, through visual design but a solely aesthetic online solution won’t be enough for a brand to truly stand out from the crowd. This is why developing new ways for people to engage with their screens is essential and ENNO believes that adopting Conversational User Interfaces is one of the ways to do it.

CUIs are really smart – so smart they have subtle, nuanced levels of interpretation that allow it to make proactive recommendations and accurate assumptions. By using a more intuitive ‘Conversational’ UI, brands encourage more positive interactions based around real dialogue to provide customised brand experiences, genuine engagement which all help boost customer loyalty. CUIs are still in their infancy but have huge potential and they are just waiting to be unleashed. 

To improve the design and functionality of language assistants we need to look at the challenges and barriers they sometimes create. Listening and learning is the only way to create first-class user experience. From our previous analysis we defined the following four problem areas:

1. Trustworthiness

To stay trusted in the digital age, brands have to be proactive when it comes to data security. A so-called “Lack of Trust” often occurs when voice assistants are handling users’ personal data and customers are asked to perform a leap of faith when they use voice assistants. It’s down to brands to ensure that all data is secure and that users feel it’s secure; backed up by simple, clear communication to let users know they’re in safe hands. However, there have been far too many negative examples of data leaks in the past, even with well-known voice assistants such as Alexa and Co. 

And even if security is tight and the communication is clear, distrust can still arise when language assistants execute speech recognition commands poorly. Which leads us to problem no.2:

2. Functionality

As a CUI designer, it is essential to explore the possibilities and limitations of the functionality of language assistants. These voice assistants try to imitate people, emulating genuine conversation to make for the best possible experience. This means not talking over the over participant but not making the pauses between utterances too long either. After all, in conversation with a person, it’s not great if you keep on being interrupted, or if you have to endure awkward silences or if you still haven’t been understood after rephrasing your point several times. 

Likewise, you also have to deal with “triggers”. For example, these are the triggers that activate the speech assistants and how specific data they collect can then be converted into actions. 

3. Design

When thinking about the design of a language assistant, it is important to pay attention to tonality and wording. Both of these contribute to how the brand is ultimately perceived by the consumer. But socio-demographic factors (such as gender) must also be taken into account. All of this ultimately reflects the character of the language assistant. And, if done well, will represent the brand and its characteristics as accurately as possible. So it’s worthwhile to examine the effect the language assistant has on the user in detail.

4. Fields of application

Where the language assistant appears also contributes to the effect it has on users. It’s the designer’s job to know which areas of a customer journey are voice assistants suitable and where they’re not so popular. Many companies have not yet recognised the enormous potential of CUI’s, which is why it can be an advantage to include them in your strategy as soon as possible. Especially in industries or areas where voice assistants aren’t so commonly used. 

5. Coherence

Another crucial point is the coherence between traditional and conversational interfaces. The current UIs will continue to exist and shouldn’t be considered separately from the more innovative, more conversational evolutions. Consistency in the overall journey must always be acknowledged. And the whole experience must be seen more as a kind of interaction rather than a traditional transaction.

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It’s really important to deal with these problems as chatbots and language assistants are there to enhance experiences, not to resolve specific pain points. But if all these potential issues are considered, we believe every successful future-proof customer journey and UX strategy should call upon the power of CUIs to make a truly unique, differentiated and above all user-centric brand experience. 

We will be happy to advise you whether your organisation would benefit from the use of CUIs and where they would be most effective. We also can implement CUIs into your current customer journeys to create an overall tailor-made experience adapted to your brand and your target group.

It’s really important to deal with these problems as chatbots and language assistants are there to enhance experiences, not to resolve specific pain points. But if all these potential issues are considered, we believe every successful future-proof customer journey and UX strategy should call upon the power of CUIs to make a truly unique, differentiated and above all user-centric brand experience. 

We also act according to this principle within our own ENNO studio brand. On our website, you will find an example of how we make our services easily understood. Our chatbot helps you to get a quick overview of what we offer and how we can help you with your problems.

We will be happy to advise you whether your organisation would benefit from the use of CUIs and where they would be most effective. We also can implement CUIs into your current customer journeys to create an overall tailor-made experience adapted to your brand and your target group.

Coming Soon!

We are still working on the website, if you want to have more information regarding this project, drop us an email.